Iindaba “emva kowe-1995, amantombazana afumana amashumi ezigidi zemali yokwenzaoonodoli bomqhaphu ” weza noonodoli bomqhaphu kweli shishini. Ngokutsho kwedatha enkulu ye-APP ye-micro store, ukusuka kwi-2017 ukuya kwi-2020, inani labathengisi be-cotton doll kunye neerekhodi zokuthengiselana zenyuka ukusuka ngaphantsi kwe-400 ukuya phantse kwi-10000, ngokunyuka kwamaxesha angaphezu kwama-20 kwiminyaka emithathu. Ukongeza, ngo-2021, umthamo wokurhweba kwi-intanethi kanodoli womqhaphu kuphela uya kudlula ibhiliyoni enye yeyuan.
Ukusuka kwigcuntswana ukuya eluntwini, unodoli womqhaphu ufumene ingqwalasela eyongezelelekileyo, engazalanga nje umboniso woonodoli obuchwephesha obungaxhunywanga kwi-intanethi, kodwa ikwabambe umnyhadala weFashion Doll ka-2021 eTaobao, kunye noopopayi abaninzi, ifilimu kunye nemidlalo kamabonakude, iibrendi zokutya kunye nezinye iimpawu ziyibandakanyile kudidi lwezinto eziphuma kuzo eziza kuphuhliswa. Kunokuthiwa unodoli wekotoni uye waba yenye indawo yokuphuma emva kwebhokisi eyimfama kunye nokudlala kwamaza.
Ukusuka kwisangqa sabalandeli ukuya kwisangqa somkhwa, unodoli womqhaphu wahlula kancinci kancinci.
Unodoli weCotton wazalwa ngo-2015. Yinto yokudlala edibeneyo eyenziwe ngabalandeli beqela lezithixo eMzantsi Korea ngokusekelwe kumfanekiso wamalungu eqela. Umfanekiso kanodoli mhle kwaye uyaphilisa, ngoko ke wakhawuleza wathandwa phakathi kwabalandeli kunye nabathandi. Ngenxa yale mvelaphi, oonodoli bekotoni babethandwa kuphela phakathi kwabalandeli ixesha elide. Kamva, kunye nabaninzi nangakumbi abathandi boonodoli bomqhaphu, udidi lwahlulahlulwa ngokuthe ngcembe lwaziindidi ezimbini: unodoli obalelwa kunye nonodoli ongachazwanga.
Okubizwa ngokuba ngunodoli oneempawu ezibhekiselele kwiprototype yonodoli womqhaphu, kubandakanywa kodwa kungaphelelanga kwiinkwenkwezi, abalinganiswa beekhathuni, abalinganiswa bomdlalo, ifilim kunye nabalinganiswa bakamabonakude, njl njl. inkangeleko, imilo, isimilo, ukuhambelana kwempahla, njl. njl., elungele abalandeli ukuba bachonge iprototype kwaye batsale abalandeli ukuba bathenge. Ngenxa yenkxaso yeprototype, ukuthengiswa kolu hlobo loonodoli ngokuqhelekileyo akubi kakhulu. Ngokomzekelo, ukuthengiswa "koonodoli beze" oyedwa (oonodoli abangenazo iimpahla) yenkwenkwezi kwivenkile ye-WeChat idlula iziqwenga ze-40000.
Ukusuka kulo mbono, oonodoli abaneempawu zifana nokudityaniswa kwe-IP kunye noonodoli bekotoni - iprototype yoonodoli ilingana ne-IP. Oku kuthetha ukuba umthamo wokuthengisa wemveliso uxhomekeke kakhulu kwi-IP ukuthandwa kunye nobukhulu beqela labalandeli.
Okuchasene nonodoli wethoyizi oxutywe kunye neempawu ngunodoli ongenazo iimpawu, oko kukuthi, unodoli wekotoni ngaphandle kweprototype, eyilwe ngokupheleleyo "ngumama womntwana" wokuqala (ixesha, elilingana nomenzi) okanye ngumyili omiselweyo. Olu hlobo lonodoli ngandlel’ ithile luyafana ne-IP yantlandlolo ngaphandle komxholo, odla ngokufuna ixesha lokulinywa kunye nokukhuthazwa, kwaye umthamo wokuthengisa wemveliso unxulumene nokuba bangaphi abalandeli abanokuwuthanda nokuwuqaphela umfanekiso kanodoli.
Ukusuka kubantu ngabanye ukuya kwiimpawu, oonodoli bomqhaphu ngokuthe ngcembe basemthethweni
Mhlawumbi ngenxa yokuba yazalwa ngabalandeli ngabanye, abenzi boonodoli bekotoni baye baba ngabantu ngabanye ixesha elide, oko kukuthi, "umama womntwana" okhankanywe ngasentla. Kuyaqondwa ukuba "umama womntwana" unokuba noxanduva loyilo lwezilwanyana ezixutywe, ukudibanisa nabavelisi, ukuthengisa iimveliso kwii-platforms ze-e-commerce, ukuthumela kunye nezinye ikhonkco zekhonkco. Ngale ndlela, "umama womntwana" naye unezinto ezininzi, kodwa enyanisweni, akunjalo.
Uninzi "oomama abancinci" bathengisa iintsana zekotoni ngokuthengiswa kwangaphambili, okuhlala kwinyanga enye okanye ezimbini ukuya kwiinyanga ezintlanu okanye ezintandathu. Ukongezelela, ubungakanani bokuthengiswa kwangaphambili bunokufikelela kumlinganiselo omncinci we-odolo yefektri ngaphambi kokuqhubeka nokuthengisa, ngaphandle koko, umyalelo uya kucinywa. Emva kokuba kuqinisekiswe ukuba i-cotton dolls inokuveliswa ngobuninzi, umyalelo weqela okanye "umama womntwana" obuthathaka uya kwenza ukuhanjiswa okubonakalayo, kwaye umthengi kufuneka aqinisekise umyalelo wokuqinisekisa ukuba "umama womntwana" uya kufumana intlawulo kuqala. Emva kweenyanga ezininzi, "umama wosana" uya kuzisa oonodoli bomqhaphu emva kokuba imveliso igqityiwe, kwaye abonelele ngenombolo yebhili ecacileyo ukuze umthengi abuze.
Emva kwayo yonke inkqubo, umthengi kufuneka akwazi ukufumana iimpahla ngokufanelekileyo, ethembele "kumama womntwana" ukugcina isithembiso sabo. Enyanisweni, asingabo bonke "oomama abancinci" abanokwethenjelwa. Kwisangqa soonodoli bekotoni, "oomama abancinci" bahlala bebaleka. Ukongezelela, "ama-baby mothers" ngabantu ngabanye emva koko, kwaye kunzima ukulandela ukuveliswa kweedodoli kuyo yonke inkqubo. Ke ngoko, oonodoli bomqhaphu ekugqibeleni basiwe kubathengi ngokuqinisekileyo baneengxaki zokulawula umgangatho. Ngapha koko, ukuba ngaba uninzi “oomama abalusana” benza oonodoli beempawu ezibandakanya ukophulwa kukwangumxholo wengxoxo engapheliyo.
Ngokwandiswa kwabaphulaphuli kunye nokuthengisa unodoli womqhaphu, abavelisi boonodoli bomqhaphu baye bawandisa amashishini abo/iimveliso zabo kubantu ngabanye. Okwangoku, amashishini/amashishini asungula unodoli womqhaphu aquka amashishini amathoyi, afana neBaixingrui kunye neMengshiqi; Iimpawu ezikhethekileyo zomntwana womqhaphu, njenge-Rua Baby Bar kunye ne-MINIDOLL; Iimpawu zeChaoplay ezifana neTAKITOYS, Koi Naqu, Bubble Mart, njl.
Ukuba kuthiwa "ama-baby mothers" anentsingiselo "yokuvelisa umbane wothando", ngoko ishishini / uphawu lunomdla kwithemba lemarike yeedoli zekotoni. Uthatho-nxaxheba lwabo ngokuthe ngcembe luye lwalinganisa imakethi yoonodoli yomqhaphu, kuba ishishini/ishishini linabayili abaqeqeshiweyo, iifektri zexesha elide ze-docking kunye nentsebenziswano, amaqonga orhwebo e-e-commerce, amajelo entsebenziswano, njl. oonodoli abaneempawu eziqaliswe ngokusisiseko baya kufumana ugunyaziso lokwenene, ngelixa imeko yokuqinisekisa ukufunyanwa kwempahla phambi kokuthengiswa kwangaphambili akukho.
Ishishini lezinto zokudlala kufuneka liwubambe njani umoya omtsha?
Njengoko kukhankanyiwe ngasentla, ishishini lokudlala sele libe novulindlela ekulungiseleleni udidi lweedodoli zekotoni. I-Guangzhou Baixingrui Culture Co., Ltd. (emva koku ebizwa ngokuba yi "Baixingrui") yaqala ukuqaphela udidi loonodoli bomqhaphu ekuqaleni konyaka ka-2021. umbono kawonke-wonke, yaye abantu abaninzi ngakumbi babeqokelela baze banikele ingqalelo koonodoli bomqhaphu. Unodoli onokutshintsha iimpahla kunye nokunxiba unokuzisa ulonwabo kubantu abaninzi, kwaye izinto ezinokuzisa ulonwabo zineemfuno zazo, ngoko ke saqala ukuyila kunye nokucwangcisa uphawu lwethu loonodoli bomqhaphu. U-Zhang Jiawen, umphathi jikelele, wathi i-Baixingrui iseke uphawu lwe-cotton doll "NAYANAYA" phakathi kwe-2021.
Ngokudibanisa udliwano-ndlebe, intatheli yashwankathela amava amathathu eshishini njengonodoli womqhaphu:
Okokuqala, ukuma okwahlukileyo.
Iidoli zekotoni ezithengiswa kwiimarike zihlulwe zibe "ionodoli ezinqunu" kunye noonodoli abaneempahla. Ixabiso "loonodoli beze" lihlala lingaphantsi kwe-yuan eyi-100. Ixabiso loonodoli abanempahla ngokusisiseko lingaphezulu kwe-yuan eli-100, kwaye abanye bade baxabise i-yuan engama-300 nangaphezulu. Ukongeza, i-20cm bubude obuqhelekileyo boonodoli bomqhaphu.
“Ukubekwa koonodoli bomqhaphu benkampani yethu kuyabiza, oko kukuthi, xa bephuma kumzi-mveliso, baxhotyiswe ngeempahla ezinxiba iimpahla ezisisiseko. Injongo kukunika idoli nganye yomqhaphu ingqibelelo, ukwenzela ukuba abadlali benqanaba lokungena bafumane iipopi ezipheleleyo zekotoni ngexabiso eliphantsi. Oku kwahlukile kwiimveliso ezininzi zemarike ezishiya umzi-mveliso ‘noonodoli beze’ kuphela.” U-Zhang Jiawen uthe okwangoku, i-Baixingrui iqalise i-cotton dolls ze-15, zonke ziyi-original designs, ezibandakanya amantombazana angama-9, amakhwenkwe ama-2 kunye noonodoli be-cotton be-4 10cm. Idoli nganye yomqhaphu inobuntu bayo kunye neempawu, kwaye zonke zinxiba iimpahla ezifanayo.
Kuyaqondwa ukuba uBestarry akazukuphehlelela kuphela oonodoli bomqhaphu boqobo kwixesha elizayo, kodwa uya kuzama ngakumbi kwiimpahla kunye nezixhobo zoonodoli bomqhaphu. “Siphuhlisa ngenkalipho nangobuchule ingcamango entsha yolwakhiwo oluphambili lukaMian Wa. Sinethemba lokufikelela kwiimfuno zabadlali abaninzi kumanqanaba ahlukeneyo ngelixa sisenza impumelelo. "
Okwesibini, ncamathela ukubaluleka kumgangatho.
Ngokutsho kwedatha ekhutshwe yi-WeChat Shop, ipesenti ye-post-00s, i-post-90s kunye ne-95s yabadlali be-cotton baby ifikelele kwi-79%, oko kukuthi, iminyaka eyi-18-32 ubudala ngabathengi abakhulu beli candelo. Kubo, ukuthengwa kweedoli zekotoni kukuba "zikholise ngokwabo", ngoko ke iimfuno zomgangatho wemveliso ziphezulu kakhulu. Kufuneka kugxininiswe ukuba unodoli wekotoni wahlukile kwizinto zokudlala ezixubileyo. Ukusetyenzwa kwayo, ukuyila kunye nokumiswa kwayo kunoluhlu oluthile olusemgangathweni, kwaye imvelaphi yemvelaphi yayo kunye nophuhliso lumisela ukuba umda wokufikelela kunye neemfuno zenkqubo ziphezulu.
UZhang Jiawen ukholelwa ukuba ubuso bonodoli womqhaphu sisitshixo kunye nomphefumlo wemveliso. Ukubonakaliswa, amehlo kunye nokuma kobuso kufuneka kubuyiselwe endaweni ukuze kubonise ubuntu bokuqala kunye neempawu zedoli yekotoni. “Iimveliso zethu zigadwe ngamandla ziingcali ukusuka kuyilo ukuya ekwenzeni iipleyiti. Abaqulunqi kunye nabenzi beepleyiti basebenze kunye ukugqiba ukwenza ipleyiti kwaye bayiguqule de kube yimveliso eninzi ukuqinisekisa ukuba inkqubo yemveliso inokuhlangabezana nemigangatho. "
Okwesithathu, amajelo okuthengisa kufuneka achaneke.
Abaphulaphuli bonodoli womqhaphu ikakhulu ngabantu abatsha, kwaye ngaphezulu kwe-98% kubo ngabasetyhini. Ke ngoko, amashishini kufuneka akhethe iindlela zokuthengisa kunye neendlela zokuthengisa ezilungele aba baphulaphuli ukwenza ulungelelwaniso oluchanekileyo, ngakumbi oonodoli bomqhaphu obuncinci beblogi, amagama aphezulu oonodoli bomqhaphu kunye neencwadi ezincinci ezibomvu ezihlala ziqokelelwa ngabadlali boonodoli bomqhaphu.
Kuyaqondwa ukuba i-Baixingrui ivule i-akhawunti encinci yencwadi ebomvu, i-akhawunti yevidiyo ye-WeChat, njl. Kwangaxeshanye, siya kusebenzisana nezinye iibloggers ze "Baby Circle". "Kwixesha elizayo, kucwangciswe ukunyusa intsebenziswano nabalandeli kunye nokomeleza ukunyuswa kophawu ngokuthatha inxaxheba kwimiboniso yabantwana yobuchwephesha, ukubamba imiboniso yokuthengisa kwangaphambili kunye nezinye iindlela."
Ngokubhekiselele kwiitshaneli zokuthengisa, iBaixingrui igubungela iivenkile ezikwi-intanethi, iivenkile zefashoni kunye namaqonga orhwebo e-intanethi. UZhang Jiawen uthe: “Ixabiso lethu elisisiseko soonodoli bomqhaphu yi-79 yuan, kwaye ixabiso lempahla yokuthengisa yi-59 yuan, enexabiso eliphezulu lokusebenza. Ukususela ekubeni imveliso yaqaliswa, ukuthengiswa kuzinzile kakhulu, kunye neentlobo ezimbini zoonodoli bekotoni ezithengisa ngcono kwaye zingcono. Abathengi bazichaza njenge "ngaphandle kwesangqa", kwaye baye bathandwa ngabathengi abaninzi. Iiblogi ezininzi zizenzela iividiyo ezincinci ngokuzenzekelayo. ”
Ixesha lokuposa: Dec-15-2022