INGCEBISO ENGUNDOQO: Kwiminyaka yakutshanje, ukongeza kumajelo aqhelekileyo anje ngevenkile ezinkulu, iivenkile ezinkulu, kunye neevenkile ezinkulu, iithoyi zeplush zikwanazo namajelo okuthengisa asakhulayo. Ukongeza, njengesiqhelo esitsha soonodoli bomqhaphu, zonke iinkampani zokudlala ezithambileyo zinokuhoya.
INTSHAYELELO
Kutshanje, iindaba zokuba oonodoli abanjengo "Lina Belle" kunye ne "Bing Dwen Dwen" baye baphangwa sele begxininise kuluntu. Intatheli evela kwiZiko leeToyi zaseTshayina kunye nezaNgaphandle kwiZiko leMedia yonke yaqaphela ukuba nanini na xa kuvela i-IP edumileyo, iimveliso zayo zokuqala ezidumileyo zeperipheral ziya kuba nezinto zokudlala ezimfumamfuma.
Njengento yokudlala eqhelekileyo, iithoyi ezimfumamfuma zineziphene ezicacileyo zamaxesha onyaka, zidla ngokuba shushu ekwindla nasebusika, kwaye ziba buthuntu entwasahlobo nasehlotyeni; kodwa zikwanazo iingenelo, ezinokusetyenziswa njengezinto zokudlala zeentsana nabantwana abancinane, njengokhetho lwabantu abadala, nanjengezipho zabanye. Ekupheleni konyaka kunye nokuqala konyaka, amathoyizi amnandi athengisa kakuhle, ngakumbi iimveliso ezahlukeneyo ezihambelana nomxholo woNyaka omtsha. Ukujonga unyaka wonke, amajelo asakhulayo ayenyuka, ekulindeleke ukuba abe lijelo elitsha lamathoyizi aluhlaza.
UKUPHELA KONYAKA IMPAHLA EBOMVU IYATHENGISWA EZshushu
IShijiazhuang Nansantiao Jinzheng Toys City yintengiso yethoyi ethe kratya ephuma eHebei, amaphondo amathathu akumntla-mpuma, Inner Mongolia, Shaanxi nakwezinye iindawo. Umphathi wesixeko samathoyizi uxelele iintatheli ukuba emva kokungena ebusika, ukuthengiswa kwamathoyizi amnandi kwisixeko samathoyizi kulunge ngakumbi, ngakumbi uthotho olwahlukeneyo lwezodiac kunye nochungechunge lwabantu abadumileyo be-Intanethi. “Izinto zokudlala ezimfumamfuma ezihambelana nemixholo yezodiac noNyaka Omtsha zibizwa ngokuba 'ziimpahla ezibomvu', kwaye zithengiswa kunyaka ophelileyo. NgoJanuwari kulo nyaka uphelileyo, ukuqhambuka kwesibetho eShijiazhuang kwakhokelela ekubuyiseleni 'impahla ebomvu' kubathengisi, ngoko wonke umntu ulumke ngakumbi kulo nyaka, ngaphandle kwabambalwa Amandla okugcina akhulu kakhulu, kwaye abathengisi abaninzi abanabuganga. ukugcina isitokhwe ngobuninzi. Nangona kunjalo, "impahla ebomvu" yalo nyaka yenze kakuhle kakhulu, kwaye imfuno yeevenkile ezinkulu iye yanda kakhulu. Abarhwebi abaninzi banokugqithisela okwethutyana iimpahla ezivela kubavelisi, kwaye ngenxa yobhubhani, ikhephu elinzima, njl. NgoJanuwari 24, xa intatheli yenza udliwano-ndlebe nomphathi weRen, "impahla ebomvu" kwimarike yokudlala yaseShijiazhuang yayithengiswa ngokupheleleyo.
Ukongeza kwiimveliso ezihambelana nomxholo woNyaka oMtsha, "impahla enkulu" (iimveliso ezinobukhulu obukhulu) nazo zithengiswa kakuhle kunyaka odlulileyo, njenge-goose enkulu emhlophe, imithwalo emide yokuphosa kunye nezinye iimveliso. Umanejala uRen uthe ekupheleni konyaka, iinkampani ezininzi ziya kuthenga izinto zokudlala ezikumgangatho ophezulu njengezipho zabasebenzi kunye nabathengi. Amathoyizi amathoyizi eShijiazhuang Nansantiao Jinzheng Toys City ikakhulu avela eGuangdong, eShandong, eHebei nakwezinye iindawo, zombini ezokuqala nezigunyazisiweyo, ezinokuhlangabezana neemfuno zabathengi abahlukeneyo.
Ukuphela konyaka lixesha elishushu lokuthengisa izinto zokudlala ezixubileyo. Ngethuba lonyaka wonke, abarhwebi baya kuthatha impendulo ngexesha elifanelekileyo kwiindlela zokuthengisa ezisekelwe kwiimfuno zangoku zabathengi ukukhuthaza ukuthengisa. Umanejala uRen uthe ngenxa yokuba iithoyi zeplush zikulungele kakhulu izipho, zikwafunwa ngabantu abaninzi ngexesha leminyhadala eyahlukeneyo. Ngexesha loMthendeleko weNtwasahlobo, "impahla ebomvu" kunye "nempahla enkulu" kulula ukuyithengisa, kwaye iimodeli ezithengiswa kakhulu imihla ngemihla ziquka iipopi ezahlukeneyo, iimveliso ze-IP kunye nezinye iimveliso.
AMASHASHI ASAPHUMAYO AKUQWALASELWEYO
Kwiminyaka yakutshanje, ukongeza kumajelo aqhelekileyo afana nevenkile ezinkulu, iivenkile ezinkulu, kunye neevenkile ezinkulu, kukwakho amajelo okuthengisa asakhulayo ezinto zokudlala ezimfumamfuma.
★Ikhonkco levenkile/iivenkile zesebe. Iivenkile ezingakumbi nangakumbi zevenkile/iivenkile zesebe kwiindawo zokuthenga kunye nezitrato zorhwebo, ezinje ngeMINISO, Chaopin Zhishang, X11, Nome, Minihome, Ximei Eslite, njl. Inkcubeko yeNest eyonwabileyo, iLaiyang Shihong, iMeng Shiqi kunye nezinye iinkampani zomdlalo ziye zasebenzisana neli jelo. Ngokweengxelo, iivenkile ze-chain boutique / zesebe ikakhulu zezolutsha, kwaye ixabiso lokuthengisa leemveliso aliphezulu, ukusuka kwi-yuan ezimbalwa ukuya kwi-yuan eninzi. Ezi tshaneli ziguquguquka kakhulu, ngokuqhelekileyo zithengisa into eyaziwayo, kwaye inokuhlaziya ngokukhawuleza iimveliso ezithengiswayo ngokotshintsho kwiindlela zemarike. Intsebenziswano nala majelo ifuna ukuba iinkampani ziqonde iintsingiselo zemarike kwaye ziphuhlise iimveliso ezihambelana neendlela zentengiso kunye nezinto ezikhethwa ngabathengi. Ngokuqhelekileyo, iimveliso ezigunyazisiweyo ze-IP, isitayile esihle, ukuhambelana kombala odumileyo kunye nezinye iimpawu zithandwa kakhulu.
Ngenxa yokuba uninzi lwala majelo lubotshelelwe, ukuba intsebenziswano inokufikelelwa, iya kuba negalelo elikhulu ekusebenzeni kwenkampani. Ezinye iinkampani kudliwano-ndlebe zathi i-boutique ye-boutique / itshaneli yevenkile yesebe inikele nge-50% yokusebenza kwabo.
★Bamba umatshini woonodoli. Kwiminyaka yokuqala, xa ukunyuka kokubamba oomatshini boonodoli baqala kwakhona, impembelelo yokuqhubela phambili ekuthengisweni kweethoyi zeplush yayibaluleke kakhulu. Kwiminyaka yakutshanje, iivenkile ezinkulu, izitalato zorhwebo, iindawo ezinomtsalane kubakhenkethi kunye nezinye iindawo zineevenkile ezikhethekileyo zoomatshini. Oomatshini beenzipho ababoniswe evenkileni banobungakanani obahlukeneyo, kunye nezinto zokudlala ezimfumamfuma koomatshini bezizipho nazo zinobukhulu obahlukeneyo. Iholide nganye, unokuhlala ubona ezi venkile zigcwele abantwana kunye nabantu abadala.
Ngokubhekiselele kumatshini we-claw njengetshaneli yokuthengisa into yokudlala, ishishini linezimvo ezahlukeneyo, abanye bayavuma kwaye abanye bayaphika. Nangona kunjalo, ngokwembono yentatheli, ngokungafaniyo neminyaka embalwa edlulileyo, uninzi loomatshini bezizipho babezimveliso eziphantsi kunye nezomgunyathi. Ngoku itshaneli ngokucacileyo ikhulile kwaye isemthethweni, kwaye inani leemveliso zoyilo ezigunyazisiweyo zokwenyani kunye nekhwalithi ephezulu ziyanda. Umrhwebi osebenza ngomatshini wozipho kwisiXeko saseTianhe, eGuangzhou uxelele iintatheli ukuba abantu abancinci banezidingo zeemveliso xa bebambe oonodoli. Iimveliso ezingezizo ezintle, ezimbi, okanye ezikumgangatho ophantsi azikwazi ukutsala abathengi, ngoko baya kukhangela iimveliso ezihambelana nazo xa bekhetha iimveliso. Ulutsha luyayithanda.
★Amatshaneli okudlala axhaphakileyo. Ngo-2021 kuphela, kuya kubakho amakhulu eevenkile zokudlala ezisefashonini kwilizwe liphela, kwaye isitishi sokudlala esinesitashi ngokungathandabuzekiyo lelona jelo lidumileyo ngoku. Izinto zokudlala zePlush zikwadibana netshaneli zeChaowan, ezinje ngophawu lweChaowan lokusungula iimveliso zebhokisi ezingaboniyo zeethoyi ezimfumamfuma. Intatheli iphinde yabona kwivenkile ye-TOP TOY ukuba ezinye iithoyi ezithambileyo ezithambileyo zibonisiwe kwiishelufu zayo, kwaye amaxabiso okuthengisa aqala kumashumi asixhenxe ukuya kwamashumi asibhozo yuan ukuya kumakhulu amabini okanye amathathu eyuan. Ukusuka kwixabiso kunye neempawu zetshaneli, kunokubonwa ukuba iithoyi ezithambileyo ezithengiswa sisitishi seChaowan akufuneki zibe sefashonini kuphela kuyilo, kodwa zibe nomgangatho olungileyo kunye nokulunga. U-Liao Tangkui, usekela-manejala jikelele we-Shenzhen Mengshiqi Cultural Industry Co., Ltd., uthe uphinde waqaphela ukuba abanye abavelisi kunye neendlela zefashoni kwishishini bazama ukuqhubeka nokukhuthaza i-plush egqwesileyo kunye nesiphelo esiphezulu. Isiphumo sihlala sibonakala, kodwa luphawu kunye nomfanekiso weethoyi ezinqabileyo. Amanqaku okuphucula indlela.
★Mivenkile ye-ember. Ukuvula ivenkile yobulungu yindlela yokuguqulwa kwezinye ii-hypermarkets ngoku, ezifana neMetro, Carrefour, Yonghui, njl., zonke ezo zinyusa imodeli yesitolo sobulungu. Ezinye iinkampani zamathoyi ezinto zokudlala zikwasebenzisana neevenkile ezingamalungu, kwaye zibe negalelo elincomekayo ekusebenzeni kwenkampani. Olu hlobo lwevenkile lunceda amalungu, lunendawo ephezulu, kwaye luneemfuno eziphezulu zomgangatho wemveliso. Ifanelekile kwiinkampani ezineemveliso zokumisa eziphakathi ukuya phezulu. Ngaphezu koko, ukuze kukhuselwe amalungelo kunye nomdla wamalungu, ixabiso leemveliso kwiivenkile zelungu lidla ngokuba ngaphantsi kwexabiso lemarike, ngoko ifaneleke ngakumbi kwiinkampani ezifuna ukukhuthaza iimpawu zabo ngakumbi, kunye nexesha elifutshane, pop- phezulu kunye nezinye iindlela zentsebenziswano zezona zingcono.
A INDLELA YOKUBUKELA
Ukusuka kumbono wezinto zokudlala ezithengiswa kakhulu kwiimarike, icandelo lelayisenisi ye-IP ngokuqinisekileyo lishushu kakhulu, ngakumbi i-IP eyaziwayo; kukwakho imarike yoyilo lwethoyi eziluhlaza, ezinje ngothotho lweehagu ezipinki kunye nemivundla yeLolita, ekhuthazwa kakhulu ngamajelo. Ukongeza, kule minyaka yakutsha nje, kukho umkhwa onokuthi iinkampani zokudlala zeplush zinike ingqwalasela kuwo, oko kukuthi oonodoli bomqhaphu.
Oonodoli bomqhaphu, oko kukuthi, oonodoli abenziwe ngomqhaphu, baqala bavela njengeemveliso zeenkwenkwezi, kwaye ngokuthe ngcembe baphuhliswa baba ziimveliso zokudlala eziqhelekileyo ezidibanisa ubuchule benkcubeko, uqoqosho oluhle kunye nokusetyenziswa kokomoya. Ngokutsho kwe "2021 Cotton Doll Player Insight Report" ekhutshwe ngu-Weidian, phakathi kwabasebenzisi be-cotton doll, "i-post-95s" kunye ne "post-00s" i-akhawunti engaphezu kwe-69%; ngo 2021, inani labasebenzisi abathenga oonodoli umqhaphu intanethi uya kufikelela kwisigidi esinye, Umthamo transaction yafikelela yuan 1 billion.
Kukho iiyantlukwano kwimveliso yoonodoli bomqhaphu kunye nezinto zokudlala ezimfumamfuma, ngakumbi ekubeni iimfuno zobugcisa kunye neenkcukacha ziphezulu, kodwa inkqubo ngokubanzi iyafana, ngoko ke kukho izinto ezininzi ezisisiseko zokudlala zomqhaphu ezikwabonelela ngeshishini lokuseka unodoli wekotoni, kwaye abanye Xa umzi-mveliso wokurhweba kwamanye amazwe waguqulwa waba yintengiso yasekhaya, oonodoli bomqhaphu bathathwa njengeprojekthi yophuhliso oluphambili. Ngoko ke, kungakhathaliseki ukuba inkampani inamandla okuvelisa i-cotton dolls, lo mkhwa ufanelekile ukuqwalaselwa.
Ixesha lokuposa: Feb-25-2022