Kutshanje, iKomiti yeOlimpiki yaMazwe ngaMazwe ikhuphe iNgxelo yeNtengiso yeMidlalo yeOlimpiki yaseBusika yaseBeijing (emva koku kubhekiselwa kuyo njengeNgxelo). Ngokwedatha evela kumaziko ophando azimeleyo, irekhodi le-2.01 yeebhiliyoni zabantu kwihlabathi liphela babukele iMidlalo yeOlimpiki yaseBusika eBeijing ngonomathotholo, umabonwakude kunye namaqonga edijithali, ukwanda nge-5% kwiMidlalo yeOlimpiki yaseBusika yasePingchang kwiminyaka emine eyadlulayo. Ukongeza, iMidlalo yeOlimpiki yaseBusika yaseBeijing nayo yanika iimpendulo ezanelisayo malunga nentsebenziswano yenkxaso, ulawulo lwemveliso yefranchise, njl.
Ingxelo ibonisa ukuba abaphulaphuli behlabathi babukele i-713 yezigidigidi zemizuzu yeengxelo ze-Olimpiki ngokusebenzisa amajelo osasazo lwamalungelo e-Olimpiki, ukunyuka kwe-18% kwiMidlalo ye-Olimpiki yaseBusika yasePingchang. Ixesha elipheleleyo lokusasazwa kwabasasazi abagunyazisiweyo kwiqonga ledijithali lifikelele kwirekhodi yeeyure ze-120670. Inani labasebenzisi abazimeleyo bewebhusayithi yeOlimpiki esemthethweni kunye neqonga lesicelo esiphathwayo ngexesha leeOlimpiki zaseBusika eBeijing lifikelele kwizigidi ezingama-68, ngaphezulu kokuphindwe kabini kwiiOlimpiki zaseBusika zasePingchang. Umthamo wokusebenzisana we-Olimpiki yeendaba zoluntu ngexesha lomsitho nawo ufikelele kwi-3.2 yeebhiliyoni.
Umongameli we-IOC uBach uthethe kakuhle ngoku: “Imidlalo yeOlimpiki yaseBusika eBeijing lelona nqanaba liphezulu lokuthatha inxaxheba kwedijithali kwimbali.
Ukuqwalaselwa ngakumbi kwabaphulaphuli kuya kuzisa ingeniso eyongezelelekileyo kwi-IOC. Ingxelo ibonisa ukuba ingeniso epheleleyo ye-IOC ukusuka kwi-2017 ukuya kwi-2021 iya kuba yi-7.6 yeebhiliyoni zeedola zase-US, apho ingeniso evela kumalungelo osasazo lweendaba iya kubalelwa kwi-61% kunye nengeniso evela kwiNkqubo ye-Olympic Global Partner iya kuba ne-30%. Ezi zimbini zenza imithombo emibini ebalulekileyo yengeniso ye-IOC.
NgokweNkqubo ye-Olympic Global Partnership Programme, ukusuka kwi-2017 ukuya kwi-2021, ingeniso ye-IOC kule ndawo iya kwanda nge-128.8% ngaphezu komjikelezo wangaphambili. Okwangoku, amashishini ali-13 kwihlabathi jikelele ajoyine iNkqubo yoBambiswano lweOlimpiki yeHlabathi, kubandakanya iAlibaba kunye neMengniu eTshayina.
Njengokongeza kwiNkqubo ye-Olimpiki yeNtsebenziswano yeHlabathi, iKomiti eQuquzelelayo yeeOlimpiki zaseBusika eBeijing nayo inenkqubo yenkxaso yeeOlimpiki zaseBusika zaseBeijing. Ngokutsho kweNgxelo, isicwangciso senkxaso-mali yeeOlimpiki zaseBusika zaseBeijing simise amanqanaba amane, sitsala amaqabane angaphezu kwama-40, abenze igalelo elikhulu kwinjongo enkulu "yabantu abazizigidi ezingama-300 abathatha inxaxheba kwimidlalo yeqhwa nekhephu".
Ngokubhekiselele kwi-franchising, i-IOC yancoma ngokukodwa iimpahla ezinelayisenisi ezinxulumene ne-mascot "Bing Dwen Dwen". Ingxelo ibonisa ukuba ukuthengiswa kwe-"Bing Dwen Dwen" i-akhawunti ye-69% yokuthengiswa kwazo zonke iimveliso ezinelayisenisi ze-Olimpiki zaseBusika zaseBeijing, ukusuka kumathoyizi e-plush, amathoyizi enziwe ngesandla, i-keychains ukuya kwiibheji. Ngexesha leeOlimpiki zaseBusika zaseBeijing, umthamo wokuthengisa wezinto zokudlala ezixubileyo, i-mascot ye "Bing Dwen Dwen", yayiyi-1.4 yezigidi. Ukususela ngoMeyi kulo nyaka, ukuthengiswa kwamathoyizi amnandi, i-mascot ye "Bing Dwen Dwen", ifikelele kwi-5.2 yezigidi.
Njengomthengisi wobuchwephesha wokuvelisa izilwanyana, sinokubonelela ngenkonzo yesiko le-OEM, sinokwenza iinjongo zakho zibe yinyaniso. Kwaye unyaka omtsha waseTshayina uza kufika kungekudala, unyaka ozayo nguMvundla, sinomvundla omninzi.iithoyi ezithambileyokwisitokhwe ngoku, wamkelekile kumbuzo wakho!
Icatshulwe “kwiNdaba zeMidlalo yaseTshayina”
Ixesha lokuposa: Oct-27-2022